Industry Members Insights – an Interview with Graham Alderman

This week we gain an Industry Member Insight as we talk to new SITE member, Graham Alderman, owner and Managing Director at UK-based Ulterior Events. Founded by Graham’s father in 1991, Graham is proud to be able to continue his father’s legacy as this year they celebrate 30 years in business. Graham’s passion for travel and delivering […]

Graham Alderman talks to inVOYAGE

Check out the 8th edition of inCONVERSATION Vodcast series. Graham spoke about the history of the family business, special event memories, and working together to rebuild destination trust.

Ulterior Events Talks with M&IT

“Incentives need to leave a legacy”: Holly Patrick from M&IT Magazine talks to Graham Alderman, MD of Ulterior Events. Click the link below to listen to the discussion on Incentive travel, virtual incentives and the future! Listen to the podcast #trustulterior#experienceiseverything#eventprofs#incentives#discussion

Ulterior Featured in M&IT – Meetings & Incentive Travel Magazine

Rome is currently ranked 18th in the International Congress & Convention Association’s (ICCA) world rankings of most popular cities for meetings and edging closer to Europe’s big dogs, with the help of an impressive new addition to its venue portfolio. Read More Here :

2021 vision: What does the future of incentive travel look like?

We need confidence for our industry to start working again. We need to know about the countries, airlines, hotels and airports with an offering that inspires confidence in travel.  At this precise moment in time, the ones that don’t are irrelevant. Striving for a ‘full recovery’ is a red herring, there have always been countries […]

C&IT Awards

Incentive Event of the Year : Winner: Ulterior Events & Outbound – HPE Storage Channel Cup 2019 for Hewlett Packard Enterprises Judges’ comments “Extremely well targeted in terms of the proposition that was being incentivised and the target audience.” “Good use of marketing literature, and branding was consistent throughout from invite to execution.”