“What if we told you, that it was time to go and live?”

The idea behind Ulterior Projects is that we can all change lives for the better. Not just our own lives, but the lives of people we don’t even know yet.

The lives of people in some of the poorest and most deprived parts of the world.

The lives of people who really, really need it.


We’re not talking about charity here, and we know that you already do so much to help people, both in this country and overseas…

…but we can do more.

We want to take you and your colleagues to some of the most vibrant and exciting parts of the world, where curiosity meets culture, but we want to do it differently.

We want to reward your top performers and help them create memories that last a lifetime, but we want to do it differently.

We’ll still ensure they experience the luxuries and relaxation that their hard work and achievements deserve, of course we will, but we’ll also help them leave their mark on the places they visit for a long, long time to come.


Corporate Social Responsibility is not just something we should pay lip service to, it’s so much more than that.

The projects we’re offering, in partnership with the amazing team at ‘Being’, are enlightening and empowering experiences for everyone involved.

The projects we’re offering are rare opportunities to make a lasting difference to the people living in our host countries and communities.

A few days’ work for your colleagues will make a huge contribution to improving and changing lives forever.

It’s about stepping off the plane and onto the runway with purpose and passion.

“What are we here for?” “What can we do?”

Incentive travel has to incentivise, it needs to be rewarding for your colleagues, but change your perception of ‘rewarding’ for a moment, and we’re entering into unchartered territory.

The potential this has for inspiring and motivating your colleagues is limitless.

Not only will they experience all the usual perks and privileges of an Ulterior led trip, they’ll also participate in the delivery of meaningful projects, on the ground.

We’re talking about building things here, getting back to basics and doing it brick by brick.

It’s about nurturing relationships and making connections too, and doing all this despite differences in cultures and any language barriers we might face.

It’s about making a difference.

Empathy, not sympathy, is what we’re going for with these projects, and your colleagues will work alongside the people they’ve travelled to help, every step of the way.

This definitely isn’t ‘roughing it’ and it certainly isn’t your typical teambuilding exercise, it’s about delivering meaningful change where meaningful change is so desperately needed.


The benefits of an Ulterior Project are symbiotic.

Your colleagues will feel energised, emotionally recharged and inspired, whilst your hosts will be eternally grateful for the time and effort you as a company have spent.

And yes, we know you spend a lot of time, effort and money already.

We know you do so much…

but we can do more.

‘But We Can Do More’  – By Culain Wood – commissioned by Ulterior Events

 I think that you’re fed up of being told to just ‘give’
But what if we told you that it was time to go and live?
To see the world and its people from a different point of view
To see everyone as your equal, no matter what job they do.
That it was time to explore, to experience, to express
To develop, to design, to do your best just to de-stress.
The whole world needs a holiday, the whole world needs a break
And we should make no apology for this, because it isn’t a mistake.
It’s a symptom of a system that has worn our patience in
And now it’s paper thin.

But so is everyone else’s, and if you look beyond yourself
You’ll see the needlessness of greed and the needs of everybody else.
You’ll see that empathy, not sympathy, is the road that we must choose
And that decency and dignity, are ours to give, they’re ours to use.
We were born into this place, we won the geographical lottery
It doesn’t look a lot from space, but it means quite a lot to me
That half the world’s population would swap places just like that
And even with situations like the one that each of us have just had
We give so much already and you’ve been asked a hundred times before
But we can do more.

You cannot do all the good that the world needs, that much is true
But the world needs, all the good that you can do.
The world needs all of your hard work, if you can give it
It needs you to roll the sleeves up on your shirt, it needs your heart, it needs your spirit.
There are people across the globe, over the sea, in the next town
Who need people like you, to buckle up and knuckle down.
To grit your teeth and look beneath the stones that have so far remained unturned
And when you do you’ll learn new things that can never be unlearned.
So dam the flood, and teach the children, build a hospital for the sick
And do it brick by brick.

You are just one person though, a relative drop in the sea
But if I come with you and a friend does too, then that, at least, makes three.
There can’t be too many cooks with this sort of thing, for many hands, the work is light
So bring whatever number you can bring, it’s not the size of the dog, it’s the size of the fight.
And the fight is on now, we’re gearing up, to tackle storms, to tame the seas
And we’re doing all of this, and more, In the wake of wars, and to take on disease
Maybe though, this isn’t for you, after all, you give to charity
But just for consistency, and to provide a little clarity
I know I’ve said it once already, but I’ll say it again, so you are sure
We can do more.

Culain Wood