The Brief
Ricoh required a high-impact sales conference that would bring together 350 delegates from across the UK to align teams, inspire performance, and strengthen partner relationships. The event needed to seamlessly combine conference content, partner engagement, and an unforgettable evening celebration—all within one venue and one tightly managed schedule.
The Solution
Ulterior Events designed and delivered a dynamic, full-day experience at Novotel London West, using the Champagne Suite to its full potential. By carefully zoning the space and managing delegate flow, we ensured maximum engagement, smooth transitions, and a memorable end-to-end experience.
The Experience
Delegates arrived in London and registered on-site, dropping off their overnight luggage before beginning the conference experience. From there, they were welcomed into the Champagne Terrace, transformed into a vibrant Vendor Village which hosted 19 Ricoh partners, creating a bustling exhibition environment throughout the morning and through the extended lunch break. Tea, coffee, and morning refreshments encouraged early networking, while the open layout allowed delegates to naturally circulate.
Delegates then moved into the Cremant Suite for the main plenary sessions. Designed to support high-impact presentations and brand messaging, the space hosted a full afternoon of conference content. During lunch, a dedicated engagement challenge motivated delegates to visit every stand, ensuring meaningful interaction with all partners and maximising value for exhibitors.
A highlight of the afternoon was keynote speaker Damian Hughes, who delivered an inspiring session on High Performance, energising the audience and reinforcing the event theme, Driving Growth Together. While sessions continued, delegates’ luggage was discreetly delivered to their hotel rooms, allowing for a seamless transition into the evening programme.
As the conference concluded, delegates collected their room keys and reconvened for pre-dinner drinks. The Cremant Suite had been completely transformed from a conference environment into an elegant setting for the evening’s gala dinner. The evening featured, a celebratory awards dinner, hosted by the highly energised Ben Hanlin, who’s interactive magic had the entire room engaged and amazed.
By carefully managing space, flow, and experience design, Ulterior Events delivered a conference that not only met Ricoh’s objectives but brought their teams together around a shared sense of momentum, performance, and growth.
