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Ever been on safari, watching the sun setting over the Serengeti, when out of the wild blue yonder you’re handed a Gin & Tonic ice lolly? We don’t do average incentive travel, we lay on epic adventures that transport guests to a once in a lifetime experience. Whether that’s speedboats in the Adriatic, beach parties in Barbados, drag racing in Abu Dhabi or fire dancing in Mauritius, our imagination and execution ensures that everyone just has the best time.

As incentive travel specialists, every single detail from the garlanded parades through the Royal Palace of Jaipur to the gluten free meals for Sandra from accounts is sorted. It’s what we do – all the time. Organised, passionate, creative and caring, our team are dedicated to delivering unique, memorable and astonishing experiences for every guest.

Buildbase Builders Merchants - Ulterior Events client logo

I wanted our customers to feel that they were at the centre of the experience & Ulterior delivered at every level.

Paul roche, managing director

Fujitsu - Ulterior Events client logo

Just wanted to say a HUGE thank you for arranging just a brilliant trip. Everything planned ran seamlessly...​

zoe rawle, channel marketing manager

Worldpay Online Payments - Ulterior Events client logo

If you ever need a corporate travel company please look no further than Ulterior events - Graham and his team are a class act!

Ashley tucci guest

Outbound - Ulterior Events client logo

I just wanted to say a huge thank you to you and your team for an absolutely flawless trip! We had 20 very impressed guests.

Rachel Trevaskiss, HPE Marketing Programmes Manager

Incentive Travel Experience

Incentive Travel

Extraordinary and Lifetime Experience Incentive Group Travel

Why Ulterior

Case Studies


Our clients expect a lot. Their groups expect even more. So we deliver more. From safaris and speed boats, to banquets and Bajan beach parties, we’ve consistently astonished and impressed. Here’s a peak at some of the wonder we’ve delivered.

Barbados Boat Incentive Travel

Client: Worldpay


Iceland Pool Incentive Trip

Client: Construction Industry

Radical reykjavik