We need confidence for our industry to start working again. We need to know about the countries, airlines, hotels and airports with an offering that inspires confidence in travel.
At this precise moment in time, the ones that don’t are irrelevant. Striving for a ‘full recovery’ is a red herring, there have always been countries that aren’t safe to travel to at one time or another. A partial recovery is all that’s needed to get incentive travel restarted, a dozen or so inviting destinations that we can start planning trips to with full faith that our clients will have a terrific time, at home or abroad.
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