Eventful Life with Martin & Graham

Holly Patrick spoke with Graham Alderman, managing director and owner of Ulterior Events and his father Martin Alderman who first founded the business back in 1991. Listen to the latest Podcast below:

Industry Members Insights – an Interview with Graham Alderman

This week we gain an Industry Member Insight as we talk to new SITE member, Graham Alderman, owner and Managing Director at UK-based Ulterior Events. Founded by Graham’s father in 1991, Graham is proud to be able to continue his father’s legacy as this year they celebrate 30 years in business. Graham’s passion for travel and delivering […]

Graham Alderman talks to inVOYAGE

Check out the 8th edition of inCONVERSATION Vodcast series. Graham spoke about the history of the family business, special event memories, and working together to rebuild destination trust.

Incentive Event of the Year WINNERS

So, we only went and won it. Incentive Event of the year. Yay. It was a joint effort with our fabulous partners at Outbound, the go-to Channel marketing agency. As we like to say, with us, you get two specialists under two roofs. They do what they do wonderfully well, and we do what we do […]

C&IT Awards

Incentive Event of the Year : Winner: Ulterior Events & Outbound – HPE Storage Channel Cup 2019 for Hewlett Packard Enterprises Judges’ comments “Extremely well targeted in terms of the proposition that was being incentivised and the target audience.” “Good use of marketing literature, and branding was consistent throughout from invite to execution.”